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Research papers

Conclusions derived from the session on: Framing of questionnaires and techniques of data collection

The papers presented during this session used a large number of concrete examples to analyse the techniques of framing questionnaires and made specific recommendations intended for the experts. It might be of advantage to continue with a...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: Jacques Durand
June 15, 1973
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Citation

Durand, J. (1973a, June 15). Conclusions derived from the session on: Framing of questionnaires and techniques of data collection . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/conclusions-derived-from-the-session-on-framing-of-questionnaires-and-techniques-of-data-collection-


Research papers

A summary of the seminar

The first objective of the seminar was to examine sampling frames available in Europe. The second part of the first objective was to examine the problems involved in trying to relate results of sample surveys back to the universe. The second...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Johan Aucamp
January 1, 1973
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Citation

Aucamp, J. (1973a, January 01). A summary of the seminar. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-summary-of-the-seminar


Research papers

The use of telephone interviewing in industrial market research

There are a number of ways in which the telephone can be used to help the industrial market researcher. Some of course fall outside the definition of the word interview. I would like to include the following as standard interview types; A) The...

Catalogue: Seminar 1973: Industrial Marketing Research- Sampling And Interviewing Problems
Author: Nicholas M. Rubashow
January 1, 1973
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Citation

Rubashow, N. M. (1973a, January 01). The use of telephone interviewing in industrial market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-use-of-telephone-interviewing-in-industrial-market-research


Research papers
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Citation

Noordhoff, J. D. (1972a, June 15). Summary of the seminar . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-of-the-seminar-


Research papers

Report-back from group III

After this introduction the discussion followed by talking about the validity in the panel results (over-representing versus under-representing) . Are the members writing down everything? This is one of the key-problems when talking about the...

Catalogue: Seminar 1972: Panels
Author: Nils Röhme
June 15, 1972
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Citation

Röhme, N. (1972a, June 15). Report-back from group III. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/report-back-from-group-iii


Research papers

Discussion group II

The topics under discussion in our group did not particularly concern today's subjects . We have been talking about a subject that had our special interest: "editorial research in the broadest sense", thereby adding another session to our programme.

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: R. W. Kalusche
June 15, 1972
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Citation

Kalusche, R. W. (1972a, June 15). Discussion group II. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/discussion-group-ii


Research papers

Research for publishers

Market research can provide substantial help in formulating the editorial policy of newspapers and magazines, and yet very little has ever been published on this subject. It is impossible to do justice to such a broad topic in a single paper, but...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: R. A. Roberts-Miller, Nigel Spackman
June 15, 1972
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Citation

Roberts-Miller and Spackman (1972a, June 15). Research for publishers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-for-publishers


Research papers

Assessment of customer profiles, attitudes and opinions

This paper sets out to describe ways in which the standard market research techniques of personal interview and self-completion questionnaire (both postal and personally distributed) can provide valuable data for operational and marketing management...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Marion E. Wertheim
June 15, 1972
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Citation

Wertheim, M. E. (1972a, June 15). Assessment of customer profiles, attitudes and opinions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/assessment-of-customer-profiles-attitudes-and-opinions


Research papers

Market segmentation and target groups

Our subject refers to a partial field in preparatory work for marketing decisions in the communication industry - that is one way of handling the available data. We shall not treat analytical techniques as forecasting or decision processing which...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Friedrich Wendt
June 15, 1972
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Citation

Wendt, F. (1972a, June 15). Market segmentation and target groups . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-segmentation-and-target-groups-